Gross and net revenue explained, and why reported sales can diverge
Whether a company counts the full price a customer pays or only its own share changes the size of its reported sales, which explains why rival businesses can look so different.
Whether a company counts the full price a customer pays or only its own share changes the size of its reported sales, which explains why rival businesses can look so different.
Asahi, Kirin, Sapporo and Suntory hold more than 90% of Japan’s beer market. The JFTC is examining price rises since October 2022, but no charge has…